A premier university’s tech commercialization office brought a technology (drones) to us that needed to find the problems it solved — and for whom and in what lines of business.
We led Design Thinking workshops to identify multiple customer needs that could be solved with the technology.
We helped our client uncover multiple uses for their product and identified how to size it and prioritize the most likely marketable opportunities to obtain ROI. Turns out drones have lots of commercial, profitable applications.
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