Business people know how to assess feasibility and viability but what about desirability? This is where so many ideas fail, because the customer need wasn't uncovered. Our SODOLO teaching method developed by GCG has been getting rave reviews from Fortune 500 clients and is now accessible to start-ups, small and large businesses. You leave with a powerful new tool: how to do empathy interviews.
The LiveLAB is unique in that we recruit and vet potential customers for you to interview as part of your training. Our interviewees understand design thinking and are ready to be practice interviewed to reveal unmet needs. This is where the magic happens because customers challenge what we thought we knew, and reveal new needs we hadn't seen before.
Sign up to hear from us about design thinking news.
We love helping businesses thrive. So, contact us, and let's see how we can help you impact your business growth.
GOFFE CONSULTING GROUP 816 Colony Court Columbus, OH 43235 US
Monday - Friday: 9am - 5pm
Saturday: By appointment