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Wouldn't the world be better with more design thinkers?
Learn design thinking in live sprints
Only 30% of people floss...Ewww. Teams interview consumers in the LiveLAB, uncover new unmet needs, and generate wild ideas in the Floss Boss Sprint while learning design thinking. This is where the magic happens because customers challenge what we thought we knew and reveal new needs we hadn't seen before. This is a great teaching project and warm-up
Uncover new opportunities for growth
Identify new opportunities for growth in just 6 hours in a Design Thinking Sprint. Nearly 40% of gig workers are Boomers, and they're working for different reasons and have vastly different needs than they did just 10 years ago. What opportunities will you find for your company in this domain sprint that includes unmet need finding and prototype interviews?
CASE STUDY: PART-TIME DESIGN THINKERS
Over 4 years, this company activated 300+ employees to solve "little I" innovation challenges embedded in business units, functional areas, and teams to grow the top-line and eliminate friction points that impact customers, creating a competitive advantage
CASE STUDY: INNOVATION LAB
The agency needed a new way to become an idea-generating machine for clients before they looked elsewhere. PIM went one better, earning a robust new client assignment in their first 60 days
CASE STUDY: GROWTH WORKSHOP
The agency created a workshop grounded in research for CPG firms, a new audience, that reveals new growth opportunities in the multi-billion dollar health and wellness space for 22 brand managers
About Us
Gretchen
Gretchen
Gretchen
Gretchen Goffe founded DTLiveLAB after 20+ years practicing innovation in senior roles and 4 years as Executive Director of the Innovation Center OSU’s Fisher College of business. Her superpower is making design thinking accessible
Jim
Gretchen
Gretchen
Jim Johnson honed his skills teaching Creativity and Innovation at Miami University's Farmer School of Business after 20+ years in senior Creative Director roles. Jim’s superpower is keeping 125 freshmen engaged online
Brian
Gretchen
Brian
Brian Spain is a UX expert with 20+ years of identifying insights and conducting empathy research. His superpower is asking the extra ‘Why?’ at just the right moment to uncover new insights
Karen
Kristen
Brian
Karen Wilson is a product research expert with 20+ years digging out true feelings about Product X. Her superpower is getting people to spill the beans and enjoy it while they do, something she practices daily with her toddlers
Teri
Kristen
Kristen
Teri English is retired executive who enjoys running the LiveLAB and Zoom classroom, child’s play compared to multi-year payroll implementations she used to do for Deloitte. Her superpower is thinking of details others miss and creating a plan
Kristen
Kristen
Kristen
Kristin Hargraves is a creative director with 20+ years making facts tell a story. She makes us laugh every day. Her superpower is finding the picture that’s worth a thousand words and multitasking like nobody’s business