Where design thinking theory meets practice
Learn to conduct empathy interviews, live
Business people know how to assess feasibility and viability but what about desirability? This is where so many ideas fail, because the customer need wasn't uncovered. Our SODOLO teaching method developed by GCG has been getting rave reviews from Fortune 500 clients and is now accessible to start-ups, small and large businesses. You leave with a powerful new tool: how to do empathy interviews.
LiveLAB
The LiveLAB is unique in that we recruit and vet potential customers for you to interview as part of your training. Our interviewees understand design thinking and are ready to be practice interviewed to reveal unmet needs. This is where the magic happens because customers challenge what we thought we knew, and reveal new needs we hadn't seen before.