Who It’s For

Anyone who wants to adopt a customer-centric mindset and understand how to make their department or organization more customer-centric.

Description

Understand customer experience strategy, your customers and the beliefs that drive them, and how you can put customer intentions into action at a personal and enterprise level. Customer engagement is central to becoming more customer-centric and a powerful driver of business growth. Learn how to use empathy to gain deeper insights into customers as humans — not just data points or personas. You’ll also learn how the 4 Keys to Customer-centricity can provide an actionable framework to put your customer-centric intentions into action — from your personal freedoms to finding ‘little i’ friction points at scale and developing new opportunities to deliver an experience, not just a product.

• Teams of 10 – 50
• 3 hours over 1 day
• Live, facilitated workshop on Zoom
• $750/person
• Customer stories
• Also available in hybrid or self-guided formats

 You’ll learn

• how to take customers’ perspectives and ignite empathy
• how to expand your full range of personal impact
• how to pull back and see the customer context surrounding a task
• what little “i” friction points are, how they cause attrition, and how to spot them
• how to develop use cases that size the impact of opportunities
• how to see Big “I” innovation opportunities to delight customers at the enterprise level

CONTACT US TO LEARN MORE