SITUATION
A leading pharma marketing agency with over 700 employees came to us needing a method to develop fresh and impactful new marketing ideas for their top clients. The timing was critical and the stakes were high as they were entering a round of pitches to secure more business.
OPPORTUNITY
We created a design thinking-based innovation process — basically, a perpetual idea machine for developing breakthrough solutions and fresh marketing approaches at warp speed.
SOLUTION
Using our innovation process and with our facilitation, the agency won a major pitch, securing a new Fortune 500 pharma client in 90 days.
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